iPhone & iPad
Smartphones and tablets running iOS and iPadOS with various storage and connectivity options.
Devices & software
iPhone, Mac, iPad, and more from Apple.
Apple designs and sells consumer electronics, software, and services including iPhone, Mac computers, iPad, Apple Watch, and AirPods, along with subscriptions like Apple Music, iCloud, and Apple TV+.
The official website opens in a new tab.
Apple lineup
- iPhone✓
- Mac & MacBook✓
- iPad✓
- Apple Watch & AirPods✓
- Apple services✓
In Apple Store or at apple.com
About Apple
Hardware, software, and services from one maker.
Apple sells its products through Apple retail stores across the U.S. and through apple.com. The product lineup includes multiple iPhone models, Mac desktops and laptops, iPad tablets, Apple Watch, AirPods, Apple TV, and HomePod. Apple also designs its own chips and operating systems for its devices.
Apple services include iCloud storage, Apple Music, Apple TV+, the App Store, and AppleCare device protection plans. Trade-in and financing options are available directly through Apple and through participating carriers and retailers.
Common uses
What Apple offers.
Apple covers personal devices, wearables, and digital services used in everyday life.
Mac computers
MacBook Air, MacBook Pro, iMac, Mac mini, and Mac Pro for personal and professional use.
Wearables & audio
Apple Watch models, AirPods, and AirPods Pro for fitness tracking, calls, and audio.
Apple services
iCloud storage, Apple Music, Apple TV+, AppleCare, and the App Store ecosystem.
Who is it for
Who buys from Apple.
Apple products are used by a wide range of people, from students and creative professionals who use Mac computers and iPads to everyday smartphone users carrying iPhones. Apple's ecosystem is especially appealing to those who want their devices — iPhone, iPad, Mac, Apple Watch, and AirPods — to work together seamlessly. It is also popular with people who value long software support windows and a straightforward retail experience.
Getting started
How to get started with Apple.
Go to apple.com or visit an Apple Store to explore current products, configurations, and pricing. Apple retail stores are located across the U.S. and can be found using the store locator.
Use the website to compare models — for example, iPhone models differ by screen size, camera system, and storage capacity.
Consider Apple Trade In if you have an existing Apple device. You can get an estimated trade-in value on apple.com and apply it toward a new purchase.
Apple offers education pricing for students, teachers, and school employees through its Education Store. AppleCare+ is an optional extended warranty and service plan available for most products.
Common questions
Frequently asked questions about Apple.
What is AppleCare+?
AppleCare+ is Apple's optional extended service plan. It extends hardware repair coverage and includes coverage for accidental damage, subject to a service fee. It also provides access to Apple support. Plans are available for iPhone, iPad, Mac, Apple Watch, AirPods, and other devices. Pricing and coverage terms vary by product.
Can I buy an Apple device and use it on any carrier?
Most iPhones sold directly by Apple in the U.S. come unlocked and are compatible with major U.S. carriers. Carrier-locked versions are sometimes sold through carrier retail channels. Confirm compatibility with your carrier before purchasing, especially if you are switching providers.
Does Apple offer financing?
Apple offers the Apple Card Monthly Installments program, which allows eligible customers to pay for Apple products monthly with no interest when using Apple Card. Approval is subject to credit qualification. Apple also accepts Apple Card, major credit cards, and other payment methods for standard purchases.
Keep comparing
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Information source: Apple's official U.S. website and product information. Last verified June 22, 2026.
US Living Tips is an independent directory and is not affiliated with or endorsed by Apple.