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Fashion retail

Clothing, accessories, and seasonal fashion.

H&M is a Swedish fashion retailer with a large U.S. store presence, selling clothing, accessories, shoes, and seasonal fashion for adults and children at accessible price points.

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Key products
  • Women's fashion
  • Men's clothing
  • Kids clothing
  • Accessories
  • Home products
Accessible fashion

About H&M

A global fashion retailer with accessible everyday and seasonal clothing.

H&M (Hennes & Mauritz) is one of the world's largest fashion retailers, with stores in major U.S. cities and an online store at hm.com. It offers clothing for women, men, teenagers, and children, along with shoes, bags, accessories, and a home products line (H&M Home).

H&M releases new collections regularly throughout the year. The H&M Member program is free to join and offers members points on purchases, early access to sales, and exclusive discounts.

What's available

What H&M sells.

H&M covers a range of categories for everyday and special use.

Women's fashion

Dresses, tops, denim, knitwear, blazers, outerwear, and seasonal collections for women.

Men's clothing

T-shirts, jeans, chinos, dress shirts, suits, and casual outerwear for men.

Kids & baby

Clothing for children from newborn to age 14, including school basics, casual wear, and seasonal collections.

Accessories & shoes

Bags, belts, jewelry, scarves, hats, and footwear for men, women, and children.

Who is it for

Who shops H&M.

H&M is popular with shoppers who want current fashion trends at accessible prices, students and young adults building a versatile everyday wardrobe, and families who want a single store for both adult and children's clothing. It is also known for its occasional high-profile designer collaboration collections.

Getting started

How to shop H&M.

  1. Visit hm.com or a local H&M store. The website is organized by women, men, kids, baby, and H&M Home sections.

  2. Create a free H&M Member account to earn points on purchases, receive member-exclusive discounts, and get early sale notifications.

  3. H&M offers online returns by mail or in-store for items in original condition. Online return fees may apply depending on your order. Check hm.com for the current return policy.

  4. H&M frequently features seasonal sales and clearance sections online. The Members Sale period offers additional savings for loyalty members.

Common questions

Frequently asked questions about H&M.

Does H&M offer free returns?

H&M's return policy allows returns within 30 days of purchase for items in original condition. In-store returns are free. Online returns may require a return label fee unless you have a specific membership tier. Check hm.com for the current return policy as terms may be updated.

What is the H&M Member program?

H&M Members earn points for every dollar spent, which can be redeemed for discounts on future purchases. Members also receive exclusive offers, early access to sales, and a birthday discount. Membership is free and can be activated at hm.com or through the H&M app.

Does H&M have a sustainability line?

H&M has sold clothing under sustainability-focused labels in the past, including Conscious Choice items made with more sustainable materials such as organic cotton or recycled polyester. H&M also runs a garment recycling program at select stores where customers can drop off used clothing. Check hm.com for current initiatives, as programs and labeling standards can change.

Information source: H&M's official U.S. website and product pages. Last verified June 2026.

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