Vitamins & minerals
Multivitamins, individual vitamins, minerals, and antioxidant supplements.
Supplements retailer
Vitamins, supplements, and wellness products.
The Vitamin Shoppe is a specialty retailer of vitamins, minerals, herbal supplements, sports nutrition, and wellness products available through its U.S. store locations and online at vitaminshoppe.com.
The official website opens in a new tab.
Supplement catalog
- Vitamins & minerals✓
- Protein supplements✓
- Herbal products✓
- Sports nutrition✓
- Wellness items✓
In store or at vitaminshoppe.com
About The Vitamin Shoppe
A specialty store for nutritional supplements.
The Vitamin Shoppe carries vitamins, minerals, protein powders, herbal supplements, probiotics, and sports nutrition products from a variety of brands. The store serves customers focused on fitness, general nutrition, and targeted supplement routines.
Products are available in physical store locations across the U.S. and through vitaminshoppe.com for online ordering and delivery. A loyalty rewards program is available for regular customers.
Common uses
What The Vitamin Shoppe offers.
The Vitamin Shoppe covers vitamins, supplements, and wellness products across a range of categories and brands.
Protein & fitness
Protein powders, meal replacement shakes, and performance-focused sports nutrition.
Herbals & botanicals
Herbal extracts, adaptogens, and plant-based wellness products from various brands.
General wellness
Probiotics, collagen, omega-3s, sleep support, and other everyday wellness supplements.
Who is it for
Who shops at The Vitamin Shoppe.
The Vitamin Shoppe serves people who are interested in vitamins, minerals, herbal supplements, protein products, and general health and wellness products. It is used both by fitness-focused shoppers looking for sports nutrition and by people managing general health goals such as immune support, joint health, or energy. Its stores offer staff who can assist with product questions.
Getting started
How to start shopping at The Vitamin Shoppe.
Go to vitaminshoppe.com to browse by health goal, ingredient, or product category. Use the search tool for specific supplements or brands.
Find a Vitamin Shoppe store near you using the store locator on the website if you prefer to shop in person.
Create a free Health Enthusiast account to earn rewards on purchases and access member-only pricing.
Check the sale section and sign up for email offers for discounts on select products.
Common questions
Frequently asked questions about The Vitamin Shoppe.
What does The Vitamin Shoppe sell?
The Vitamin Shoppe sells vitamins, minerals, herbal supplements, protein powders and bars, weight management products, sports nutrition items, beauty and personal care supplements, and specialty health products. It carries its own private-label brands as well as third-party supplement brands.
Does The Vitamin Shoppe carry protein supplements?
Yes, The Vitamin Shoppe carries a wide selection of protein supplements including whey, casein, plant-based, and blended protein powders, as well as protein bars and ready-to-drink shakes. Multiple brands and flavors are available both online and in store.
Does The Vitamin Shoppe have a loyalty program?
The Vitamin Shoppe offers the Health Enthusiast rewards program, which is free to join. Members earn points on eligible purchases that can be redeemed for discounts on future orders. Exclusive member pricing and birthday rewards may also be available. Details are at vitaminshoppe.com.
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Information source: The Vitamin Shoppe's official U.S. website and product catalog. Last verified June 22, 2026.
US Living Tips provides directory information only and does not offer medical advice. US Living Tips is not affiliated with or endorsed by The Vitamin Shoppe.